TOKYO - On Wednesday, Fujifilm Corporation announced that it plans to introduce new items within its disposable film camera line called QuickSnap, marking the initial launch in two decades. This move aims to capitalize on a renewed interest among younger individuals, who typically prefer capturing images using mobile phones.
The launch of the water-resistant model "Active" and the monochrome film model "Black and White" coincides with the Tokyo-based firm celebrating four decades since the initial release of the series branded as "Utsurundesu" in Japan.
The Black and White version is expected to be available starting as soon as September, priced approximately at 4,300 yen ($26). The manufacturer claims this device allows users to take black-and-white photographs that highlight their subjects, enabling "unique and creative" images without requiring specific configurations or complex methods.
The Dynamic model has the capability to operate at maximum depths of 10 meters and is scheduled for release in early August, priced approximately at 4,480 yen.
Over 1.7 billion QuickSnap cameras have been distributed globally up until now. Following a peak in 1997, sales dropped as digital cameras and smartphones with built-in cameras became more popular, yet they started to recover from 2021 onward.
FujiFilm mentioned that the excitement of being unaware of which pictures were captured until the film gets processed has appealed to buyers.
"Value lies in the experience, not the camera's features," stated Ryuichiro Takai from the company's Imaging Solutions Department.